MEDIA PLANNING

RLD Digital is an organic marketing and paid media agency, servicing clients in fashion, beauty, art, lifestyle, CPG, pharmaceutical, finance, entertainment, and non-for-profit organizations.

  • Long-term and Short-term strategic objectives in the media landscape, to meet company marketing goals.
  • Audience Targeting and Multicultural Strategy
  • Consumer Insights (qualitative & quantitative) — blogger/media outreach, social media outreach, focus groups, data evaluation and deck development + presentations
  • Brand Marketing Strategy
  • 360 Marketing Strategy (Social, Search, Programmatic, Print, TV, Radio, OOH)
  • Paid Media forecasts (est. ROAS) and partnership (e.g. vendor collaborations)