SHE Media hired RLD Digital for an SEM project focused on delivering a specific audience to menopause-related health content. RLD principal Raven Davis delivered a detailed audience targeting strategy, budget allocation plan and KPI forecast (utilizing media math), and a two phase keyword + ad copy build. Raven built 14 campaigns in Google Ads and managed the campaign throughout, including a separate pacing process and manually adjusting daily spend and CPCs across each Responsive Search Ad.

We were pleased with the results. The 3-month campaign uncovered new audiences for the content at a reasonable CPC, and Raven made it her priority to exceed SHE Media’s expectations. She was organized and on top of every detail throughout the campaign.

Raven was proactive, flexible, informative, and applied her strong knowledge in the SEM space to deliver vital learnings about our performance that we are able to apply going forward. The final campaign report was informative and well researched, and provided insights that we used to add new content to the campaign ourselves. Raven was generous with her knowledge in helping us QA the ads we created, flagging some targeting and settings details that needed adjustment. This highlights her commitment in being an excellent agency partner. Raven made sure our campaigns were always accurate and set-up at a high-level.

I enjoyed working with Raven at OMD, she strategized and lead the social, programmatic, and CTV media recommendation for the brand, and was a key partner with launching the Wells Fargo Hope USA campaign. Her stewardship and execution of the digital media plan helped the campaign to be successful from the start. Raven was also a great agency-rep for managing our EQA process docs and regularly provided smart insight in our general client/agency meetings. Wishing her the best in her career growth.

I met Raven when she was a Media Supervisor doing paid search campaigns for Macy’s. Very professional, talented, smart, communicative, driven and eager to learn the Macy’s brand are just a few of the characteristics I noticed during her tenure. Her and I remained professionally connected after she departed. It’s been great to mentor Raven post her role at the 360i agency and my time at Macy’s. Wishing her the best in her future endeavors.

Raven provided great SEO recommendations for our high profile COVID-19 vaccine campaign site, GetVaccineAnswers.org. She ran a comprehensive audit via SEM Rush and trained me on the platform, which caught important technical issues that I was then able to resolve. Raven was a pleasure to work with – I’m hoping we cross paths again!

 Raven Davis is incredibly thorough in her work, bringing a deep level of detail and passion to every project she undertakes. Her dedication to ensuring all aspects are covered contributed to productive and positive outcomes. It’s clear she is fully invested in delivering the best possible results.