SHE Media hired RLD Digital for an SEM project focused on delivering a specific audience to menopause-related health content. RLD principal Raven Davis delivered a detailed audience targeting strategy, budget allocation plan and KPI forecast (utilizing media math), and a two phase keyword + ad copy build. Raven built 14 campaigns in Google Ads and managed the campaign throughout, including a separate pacing process and manually adjusting daily spend and CPCs across each Responsive Search Ad.

I enjoyed working with Raven at OMD, she strategized and lead the social, programmatic, and CTV media recommendation for the brand, and was a key partner with launching the Wells Fargo Hope USA campaign. Her stewardship and execution of the digital media plan helped the campaign to be successful from the start. Raven was also a great agency-rep for managing our EQA process docs and regularly provided smart insight in our general client/agency meetings. Wishing her the best in her career growth.

I met Raven when she was a Media Supervisor doing paid search campaigns for Macy’s. Very professional, talented, smart, communicative, driven and eager to learn the Macy’s brand are just a few of the characteristics I noticed during her tenure. Her and I remained professionally connected after she departed. It’s been great to mentor Raven post her role at the 360i agency and my time at Macy’s. Wishing her the best in her future endeavors.